05.19.14 | Projects
This week, Stanford Children's Health
formally introduced its new branding and launched an awareness campaign that highlights the extraordinary care that the healthcare network provides to kids and pregnant women.
Office helped develop the organization's brand strategy; created its new visual identity system, voice and guidelines; and developed an integrated advertising campaign that encompasses broadcast, outdoor, print and digital.
Previously known as "Lucile Packard Children's Hospital at Stanford," the new "Stanford Children's Health" name and visual system reflect the broad network of care -- with 64 Bay Area locations -- that makes Stanford doctors accessible to more families than ever before.
Building on the momentum of the network's expansion, Office created the campaign "Extraordinary Care for Your Extraordinary Kid" to demonstrate that Stanford Children's Health gets what's most important to parents -- providing exceptional care for the most important people in your life.
An innovative element of the campaign is an interactive tool that allows families to create personalized video messages for their kids, featuring their own photos and heartfelt messages that capture what makes them one-of-a-kind. Parents can create the videos on yourextraordinarykid.org
, and then share them via email, Facebook, Twitter or Pinterest. The microsite includes examples of user-generated videos feature kids who have received care at Stanford Children's Health.
In addition, three broadcast spots, directed by Drake Doremus, each capture touching moments in the life of a child, with a heartfelt letter from their mom or dad as the voiceover.
"It's based on those universal emotions of love, hope and pride that every parent feels for their child," said Jill Robertson, president, Office, and a creative director for the campaign. "We know that what makes your kid extraordinary isn't the epic stuff. It's the little things that maybe only you see -- and quietly celebrate every day. The ads weave relatable moments and positive healthcare outcomes into emotional stories that we hope all parents can see themselves in."
The spots will air during prime time programming beginning this week, including finales for Mad Men, Dancing with the Stars, The Voice, and American Idol. They can also be viewed at yourextraordinarykid.org
Office received one of the 134 Bronze Pencils in the 2014 One Show Design awards for Wee Society's Wee You-Things Blocks
. The One Show celebrates the world's best creative work across all disciplines, and this year's competition received 21,300 submissions from 63 countries.
The blocks feature the Wee You-Things characters, which were developed to encourage preschoolers to recognize and appreciate differences, and also appear in an iOS app
that Office created. The set of 16 handcrafted wood blocks includes three puzzles and lots of create-your-own stackable characters, to spark creativity and promote problem solving.
Office also earned a One Show Design Merit Award for Wee Society's series of art prints
, created in partnership with art.com
. This collection of happy art for bright little minds includes over 150 designs in 16 size and print variations.
Dear Friends of Office,
Today the Smithsonian's Cooper-Hewitt National Design Museum announced
that Office received the 2014 National Design Award for Communication Design. We're humbled to be recognized alongside designers we hugely respect, and honored to help the Smithsonian demonstrate the impact of design on society.
Congratulations to our crazy-talented and hard-working team. That includes people who are part of Office today, and those who have been with us at some point over the past decade.
We also want to thank our clients, past and present – especially the tough ones. Their commitment to improve the world, and make things better in some way – small or huge – is what makes us excited for the next project, and the next one.
Thank you for your support, and for making year 10 the best yet. Let's keep going.
Jason and Jill
04.30.14 | Projects
Evernote Market continues to release new products, including the Evernote Business Notebook by Moleskine
, out this month. The notebook is designed to complement the app, and makes it easy to digitize and share your paper notes.
Office collaborated with the Evernote Design team to create customized covers for that notebook and the Evernote Sketchbook by Moleskine, as well as posters and T-shirts for sale. Office also helped create the visual identity and story for Noteworthy by Evernote, the physical storefront at Evernote's headquarters.
Evernote's CEO Phil Libin announced in December that Evernote Market reached it's first $1 million in sales in just one month, and is now responsible for 30 percent of Evernote's monthly revenues. It's broadening the company's paying audience, as about half of Market customers don't pay for Evernote's premium app, and 1 in 9 haven't used Evernote before.
Wee Society's Wee You-Things App
was selected as a Webby Awards Official Honoree for Best Visual Design. The International Academy of Digital Arts & Sciences considered 12,000 entries from more than 60 countries for the 18th Annual Webby Awards. The Official Honoree distinction is awarded to only the top 15% of all work entered.
Office designed the Wee You-Things app to help Wee Society
achieve its goal of sending the message that what makes you different is also what makes you awesome.
In the app, a quirky crew of interactive characters celebrates “you-things” — those little and big things that, together, make you special and like no one else in the world. Ruth has a purple tooth. Little Dot gets scared a lot. Brad has two dads. Ling pretends that she’s a king. After meeting 22 new friends, kids are asked, “What’s your you-thing?,” and get to become part of the story.
04.09.14 | Projects
thredUP, the largest online resale shop for women's and kids' clothing, is building on its success with the launch of X Collection, which features designer brands like Joie, Kate Spade, Vince and Tory Burch. Women can now shop for like-new apparel from these brands at 70 percent off retail prices.
“thredUP’s all about being the most convenient resale resource while providing customers with the best fashion at the best prices, and offering sellers the best payouts possible,” said Anthony Marino, CMO, thredUP. Customers who consign their designer clothes on thredUP receive up to 80 percent of the resale value when sold.
Office collaborated with the thredUP team on defining their brand and design strategy, and on developing a new visual identity system, including the thredUP and X Collection logos.
"thredUP is redefining 'secondhand shopping,' " said Office creative director Jason Schulte. "The old stigmas associated with buying used clothes – damaged or worn, out of style – don't apply here. So we wanted the new identity to feel fashionable and aspirational, while also staying approachable, to reflect that thredUP puts great style within reach."
Today, thredUP has more than one million members, and is growing at a rate of 3,000 new members per day via its website
This week Office was awarded the ADC Bronze Cube for Wee Society's wood blocks.
The ADC Annual Awards, now in its 93rd year, is an international competition that showcases "work that meets the highest standards of art and craft" in today's creative industries.
The blocks feature the Wee You-Things characters and were designed to spark creativity, encourage imaginative play, and promote problem-solving. They're available for sale from Wee Society
12.12.13 | Projects
Today N3TWORK launched a mobile app to build the "internet of interests" -- an entirely new, more intuitive and more visual web experience.
"N3TWORK came to be simply because we were dissatisfied with web," says Neil Young, N3TWORK CEO. The current internet experience wasn't designed for mobile touch-based devices, and isn't organized for the way people think about things.
Re-organizing the experience around interests helps avoid information overload, so you can spend time focusing on what you're really interested in. N3TWORK taps into the knowledge of hundreds (or thousands or millions) of people who share your passions -- so you can discover and share the best stories, links, images and videos about the things you care about.
Those things -- represented by hashtags and called "Channels" in N3TWORK -- might range from #livemusic, to #sffoodie, to #nelsonmandela. In addition to posting media to the visually rich Channels, you can flip through them to read, like, share or comment on the posts you find interesting.
"It's like the love child of Flipboard and Twitter, with some Pinterest and Reddit somewhere in the bloodline," wrote Vindu Goel in the New York Times.
Office worked with the talented N3TWORK team to create the brand's visual identity system; recruiting and onboarding materials; and posters and design concepts for the new workspace.
Office's work for Wee Society
was honored by AIGA's "Justified" competition, which recognized 14 case studies that demonstrate the value of design.
Embarrassingly nice comments from the jurors:
"Wee Society sets the bar for a vital, desirable and engaging user experience for children and parents alike … full of imagination and delight. This is a winner, from the entrepreneurial spirit that drove the concept to its meticulous and business-savvy execution."
-Valerie Casey, founder and chief executive officer, Necessary Projects
"The branding and illustration are beautiful ... I’ll definitely frequent their site for all of my baby shower needs in the near future."
-Jessica Hische, letterer and procrastiworker, Title Case
"I don’t have children, but if I did, I’d want them to be Wee Society kids in hopes that they’d learn attention to detail and develop a sense of design savvy during play."
Josh Rubin, founder and editor in chief, Cool Hunting
"These entrepreneurial design minds invented a wonderful universe, then crafted magical portals into it through a website, apps, posters and products."
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro)
"Inspirational. A well-thought-out plan on product development fuses with a nice balance of formal and informal design research and marketing strategies."
Clement Mok, design and business consultant, The Design Office of Clement Mok
"It is so refreshing to see good design in this consumer category, which historically has been uninspired. This sets the bar high."
-Alina Wheeler, author, Designing Brand Identity
Office's latest art piece, "Weave" is now available in our online Shop.
Each piece is one-of-a-kind, hand-woven (by us!) with three different papers, and stamped with a metallic gold foil reindeer.
It's wall art for the holidays and beyond, packaged in a glassine envelope and label for easy gift-giving.
11.08.13 | Events
is a curated exhibition of posters by 100 of the most influential San Francisco and international creatives, revealing their personal impressions of San Francisco. "We collaged together seemingly random images that represent some meaningful personal experiences in the city," says Jason Schulte, creative director, Office.
The posters are available only through a silent auction held at the AIGA gala on November 12, in San Francisco. Proceeds benefit the San Francisco chapter of AIGA, with funds going towards scholarships, educational programming and community events, such as SF Design Week.
Get tickets here.
11.07.13 | Projects
The One Show, a leading international creative competition, is now accepting entries
Office worked with the One Club, which champions and promotes excellence in advertising and design, on its 2014 One Show call for entries campaign.
Anchored around the notion that great ideas can live in anything, and that even the smallest thing can be the catalyst for the most brilliant – and Gold Pencil-worthy – concept, the campaign supports the One Show's tradition of celebrating the industry's best.
Riffing on the One Show's iconic Pencil award, Office turned the pencil into more than 25 sources of possible inspiration – from photography to music to sushi.
Photo courtesy The Walt Disney Company
The Walt Disney Company announced plans to build the largest ever Disney Store in Shanghai, China, opening in 2015. The 53,000-square-foot flagship will feature Disney's award-winning store design.
"Disney has combined the retail concept with storytelling, fun and innovation and will provide families with a uniquely immersive entertainment destination featuring our best-loved stories and characters," said Stanley Cheung, EVP and Managing Director, The Walt Disney Company, Greater China.
Office collaborated the Disney Store team to completely re-imagine the retail experience
10.03.13 | Projects
Evernote—the company built to help the world remember everything—has just unveiled the Evernote Market, an online storefront with beautiful products designed to help you get more done and enjoy doing it.
"We're not just an app anymore," said Evernote CEO Phil Libin in a blog post. "This is a big step for us, but it's also a natural evolution of our original vision and business model … great products that give you a better way to live and a smarter way to work."
Evernote VP of Branded Products Jeff Zwerner traveled the globe, identifying partners and designing smart, beautiful, functional products. Some of them are integrated with the Evernote app, giving physical objects a digital future. This includes Evernote Notebooks by Moleskine, which make it easy to digitize your paper notes; well-designed bags from French boutique Cote&Ciel; and a new scanner with Fujitsu that quickly scans and automatically files items by type, directly into your Evernote account. Check out more in their video
Office is thrilled to be collaborating with the Evernote team and has created a series of posters
now available for sale in the Evernote Market
Disney announced plans to introduce the Disney Baby brand in Europe in early 2014. The entire Disney product offering for babies and toddlers is now under a single umbrella brand.
The new brand
was introduced in the U.S. in 2012. Office worked with the Disney Baby team to develop the brand's global visual identity, packaging system, tone of voice, advertising and brand guidelines.
"The unique challenge here was to build strong branding that could also take a backseat to Disney's iconic stories and characters," says Office founder and creative director Jason Schulte. "It needed to be simple, yet still ownable—and work with a broad range of franchises, from Pooh to CARS."
The visual system is distinctly Disney, and also emotionally resonates with new moms and gift-givers. It's playful, with vibrant colors, bold shapes, and clever copy.