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Stag on Display in Tokyo


Office's Stag print was among 100 works selected by Tokyo Type Directors Club for an international exhibition at Ginza Graphic Gallery in Tokyo from April 2-25. Part of this exhibit is now on display at ddd gallery in Tokyo through July 6, 2012.  

Karma Reinvents Gifting


Karma, a new app for iOS and Android, completely rethinks the gift-giving experience. Office developed the visual identity, voice, and packaging for the brand, which publicly launched last week.

"What we're trying to do here is get rid of that ugly-sweater problem," Karma co-founder and CEO Lee Linden said. "It cuts down on the waste."

Karma connects to Facebook and reminds you of the important moments and days in your friends’ lives -- and allows you to do something a bit more meaningful than a "Happy Birthday" Wall post. From your phone, you can choose from curated products and cards, and Karma instantly notifies the recipient via email or text. To make it even easier, the recipient gets to choose the size, flavor, color, or style they’d prefer. They also have the option to swap the gift for something else -- or donate the value of the gift to charity.

This innovative take on gift-giving is generating positive buzz:

"They're extracting emotional intensity from the social graph and allowing consumers to act on it in ways they want to," said Kleiner Perkins partner Chi-Hua Chien. "It feels like magic because you get that feedback immediately from the recipient." -- Wall Street Journal, Lizette Chapman

"And there's something mildly addictive to the experience. You instantly think: Who else should I be congratulating?" -- Forbes, Victoria Barret

"In fact, with its deep social-network ties, addictive browsability and radical reinvention of an existing category, Karma strikes me as a spiritual cousin of Flipboard. When I first saw that app, I smacked my forehead and wondered why no big-name media company had invented it; with Karma, I wonder why an outfit such as 1-800-Flowers didn't think of all this." -- TIME Techland, Harry McCracken

Check it out at getkarma.com. Only good things will follow.

eBay Launches New Green Hub

Today eBay announced the relaunch of green.eBay.com, a hub for all things green at eBay.

Green.eBay.com aims to be a first-of-its-kind site that combines community-generated content, green products and projects, and related news—all designed to help people live a greener lifestyle on a leaner budget. It fuses what was previously two sites -- the editorial-focused eBay Green Team site and the shopping-focused beta version of green.eBay.com -- into one comprehensive experience.

The new green.eBay.com is a one-stop source for some of the most environmentally-friendly products from around the eBay marketplace and a platform for eBay's 300,000 Green Team members to share stories and ideas for living smarter and greener.

Office worked with eBay to create the new experience, including the architecture, content strategy, visual design that's aligned with eBay.com's overall look and feel, and style guidelines.

Disney Store Heading to China

Today at the National Retail Federation's conference in New York, Disney Store announced that its award-winning store design will be opening in Shanghai, China, this fall. By the end of 2012, the newly-designed Disney Store will be in 12 countries around the world. This includes a showcase store in Milan, Italy, opening in February.

Office collaborated with the Disney Store team to re-imagine the retail experience, with the goal of becoming the best minutes of a child's day.

“We have laid a solid foundation and set a new standard for specialty retailing since launching our new store design in 2010,” said Paul Gainer, senior vice president of Disney Store North America. “Our momentum continues to grow."

Tokyo TDC Recognizes Office

The Tokyo Type Directors Club selected Office's Stag print from more than 3,200 entries from around the world. The print will appear in the organization's design annual, The Best in International Typography & Design, published next year.

You can buy your own Stag in our Shop.
© 2011 OFFICE: Jason Schulte Design, Inc.
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