Stitch Fix

Reinventing apparel retail

Hiring a wardrobe stylist has traditionally been a luxury that a lucky few can afford. Stitch Fix is changing that with proprietary technology that offers personal styling to a much broader base of shoppers. Based on ongoing feedback from millions of customers, the company's algorithm allows personal styling at scale — helping customers discover new brands and avoid the headache of shopping.

Stitch Fix engaged Office to create its visual identity, packaging system and customer communications.

Office Stitch Fix 2 Logo

The identity is timeless, emphasizing enduring style more than fashion trends. It was equally important to reflect the human, approachable feel of a personalized service. It’s distinctive, yet quiet enough to work alongside the broad range of apparel brands Stitch Fix offers. While the identity was created when Stitch Fix sold exclusively womenswear, it was designed to accommodate future brand extensions, such as mens and kids.

Office Stitch Fix 4 Packaging


Office Stitch Fix 5 Pattern
Office Stitch Fix 6 Packaging Unboxing

Photo: courtesy of Stitch Fix

Office Stitch Fix 7 Packaging Unboxing
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Office Stitch Fix 9 Tote Bag

In the months following the launch of its new identity and packaging, Stitch Fix doubled its annual sales run rate. The company held its initial public offering in 2017, and in 2019, the company had $1.2 billion in sales.

Office Stitch Fix 10 Stock

Photo: Courtesy of TechCrunch

Project scope

Design strategy
Visual identity system
Brand guidelines