Wee Society

Inspiring bright little minds

Wee Society believes you’re never too young to develop an eye for design. The company aims to spark kids’ imaginations, leading to big bright explosions of creativity. And they’re pretty sure uncontrollable giggles make the world better.

Office played a pivotal role in creating Wee Society from the very beginning — developing the brand strategy and all aspects of the brand experience: naming, visual identity system, website, marketing, and a range of products — including award-winning learning apps, books, toys, art prints and DIY projects “from the Wee Workshop.”

Office Wee Society 2 Mission

The building blocks of a kids’ brand

Office started by articulating the brand vision, crafting its positioning, and defining Wee Society’s values. With the brand’s design-savvy and socially conscious target audience in mind, the Office team consulted with kids, parents and childhood development experts throughout the process. The identity system and tone of voice amplify the brand’s playful, colorful spirit across all Wee Society communications and products.

The work has been recognized globally with a Cannes Silver Lion, Art Directors Club Bronze Cube, Webby Awards Official Honor, One Show Pencil, Parent’s Choice Gold Award, Communication Arts Award, AIGA 50 Books/50 Covers and others.

Office Wee Society 3 Identity Logo
Office Wee Society 4 Social

Write On: My Story Journal

Office Wee Society 29 Book Write On

Wee Hee Hee: A Collection of Pretty Funny Jokes & Pictures

Office Wee Society 5 book
Office Wee Society 6 Book

Go! My Adventure Journal

Office Wee Society 7 Go Book

Me: A Compendium

Office Wee Society 9 Me Book

An Incomplete Book of Awesome Things

Happy Walls: Collections at art.com and weesociety.com

Office Wee Society 12 Posters
Office Wee Society 13 Website
The Wee Alphas Personalized Prints from Wee Society are one of the most customizable options we’ve seen for high-quality baby name artwork … [T]hey’re beautiful, timeless, and guaranteed one of a kind. Just like your kid, right?
Delilah, Cool Mom Picks
Office Wee Society 14 Posters

Wee You-Things Apps: Encouraging kids to appreciate differences

Office Wee Society 15 App
Office Wee Society 16 App
Office Wee Society 17 App Applestore

Wee Alphas App: Find your special letter

Office Wee Society 18 App
Office Wee Society 19 App
The coolest thing about Wee Alphas is that it takes the approach that just because kids need to learn the basics like ABCs, doesn’t mean they have to be bored. In fact, this app is quirky enough to entertain the parents playing the app with the kids … Wee Alphas is a standout example of a fun, quality preschool education app.
Common Sense Media, 5-star review
Office Wee Society 20 Website

Wee You-Things Blocks

Office Wee Society 21 Blocks
Office Wee Society 22 Blocks
We applaud their understanding that 21st century kids play on and off screen, and their design of delightful, playful learning experiences for both dimensions.
Parents’ Choice Foundation
Office Wee Society 23 Blocks

From the Wee Workshop: Free DIY projects

Office Wee Society 24 Mask
Office Wee Society 25 Mask

Wee Ink: A collection of temporary tattoos with Tattly

Office Wee Society 26 T Shirt
Office Wee Society 27 A Tattly Tattoo
Office Wee Society 27 B Tattly Tattoo

Photos: courtesy of Tattly

Project Scope

Brand strategy
Messaging & brand voice
Visual identity system
Website design & content
Product design (iOS apps)
Product development
Editorial design & content