Pumping, Reimagined

Willow is changing the lives of new moms by reimagining the breast pump. Quiet and discreet, with no cords, no dangling bottles, and no loud sucking sounds — it fits right into the bra, so moms can pump wherever life takes them.

Through collaborative sessions with the client, the Office team helped define Willow's strategic brand platform. Reflecting the game-changing nature of the product, the team developed an elevated visual identity that’s also relatable and relevant to new moms.

Office Willow 2 Logo
Office Willow 3 Product

In creating a new website and packaging, Office refined Willow's messaging and established a cohesive tone of voice. The team art directed photography, and introduced a new illustration style to reinforce the brand’s approachable personality.

Office Willow 5 App
Office Willow 6 Website Mobile
Office Willow 7 Katie Gong
Office Willow 8 Product
Office Willow 10 Product
Office Willow 11 Yoga Photography
Office Willow 12 Women
Office Willow 13 Product
Office Willow 14 Packaging

Project Scope

Brand strategy
Messaging & brand voice
Visual identity system
Website design
Brand guidelines