Pumping, Reimagined

Willow is changing the lives of new moms by reimagining the breast pump. Quiet and discreet, with no cords, no dangling bottles, and no loud sucking sounds — it fits right into the bra, so moms can pump wherever life takes them.

Through collaborative sessions with the client, the Office team helped define Willow's strategic brand platform. Reflecting the game-changing nature of the product, the team developed an elevated visual identity that’s also relatable and relevant to new moms.

Office Willow Logo
Office Willow Product Photography 1

In creating a new website and packaging, Office refined Willow's messaging and established a cohesive tone of voice. The team art directed photography, and introduced a new illustration style to reinforce the brand’s approachable personality.

Office Willow Lifestyle Photography - App
Office Willow Website Mobile
Office Willow Branding - Katie Gong
Office Willow Lifestyle Photography 2
Office Willow Lifestyle Photography 3
Office Willow Lifestyle Photography 4
Office Willow Branding - WillowWomen
Office Willow Product Photography 2
Office Willow Packaging

Project Scope

Brand strategy
Messaging & brand voice
Visual identity system
Website design
Brand guidelines