Building Community Through Food & Education

For nearly 30 years, San Francisco-based nonprofit CUESA (Center for Urban Education about Sustainable Agriculture) has operated world-class farmers markets, educated kids and teens about healthy food systems, and expanded public access to fresh food.

“We want to remain a leader and an innovator. And our priorities are also shifting in response to the pandemic, and in response to the racial equity reckoning that is long overdue. So we’ve got to lean into our strengths but also still differentiate ourselves as an educational organization,” said executive director Christine Farren.

To better reflect this commitment to educate, elevate marginalized communities and support a new generation of food leaders, the organization is now known as Foodwise.

Office partnered with Foodwise to create a new brand identity to introduce the new name and reinforce the organization’s mission to grow thriving communities. The visual system expresses the vibrancy and joy of fresh food and the diversity of communities Foodwise serves, while providing cohesiveness across the organization’s many markets and programs.