Introducing Dara Kennedy

Clean beauty expert Dara Kennedy asked Office to develop the identity and packaging for her eponymous collection, rooted in Dara’s belief that "powerful skincare can feel gentle and healing, with integral benefits that build on one another in a way that feels intuitive, carefully-sourced ingredients that adapt to your needs, a commitment to restoring the health of the planet — and real results that will leave you awestruck.”

Office started working with Dara a few years ago, when we rebranded Ayla, her renowned clean beauty shop, and developed the packaging for her revolutionary Sea Soak product. The design of the Dara Kennedy brand and new Sea Serum packaging closely aligns with this work, and features an artful interpretation of the products’ key ingredient — giant kelp that’s hand-foraged off the California coast.

Five percent of every Sea Serum sale goes to Climate Changemakers, a nonpartisan climate action network that equips volunteers to advance equitable, science-based policies. Find it at aylabeauty.com