![Office Magic Donuts And Coffee Thumb1](https://www.visitoffice.com/assets/img/Office_Magic_DonutsAndCoffee_Thumb1.jpg)
Making Magic
There’s a new happy spot in San Francisco. Magic Donuts & Coffee, the latest outpost from the team at Bacchus Management Group (best known for their Michelin-starred restaurants), opened earlier this month, and has been selling out of their sourdough donuts daily.
Office developed the branding based on the restaurant's mission of being a place "where people can’t help but smile.”
As a nod to magic, a donut-loving bunny serves as the mascot. But instead of being pulled from a magician’s hat, it’s illustrated in a range of SF settings. We also designed the packaging, signage, menu boards, uniforms and swag to complement the sprinkle-inspired interiors that were developed by Stephen Brady of S.B. Brady Design and Left Coast Design.
Magic Donuts & Coffee joins Bacchus restaurants La Connessa and soon-to-be-opened Louie’s Original at the base of Potrero Hill, as part of the new luxury Mason on Mariposa development.
![02 Office Magic Donuts And Coffee Sign](/imager/images/39392/02_Office_Magic_DonutsAndCoffee_Sign_64038b68a73449df8a040eac13bdfd5b.jpg)
![04 Office Magic Donuts And Coffee Cups](/imager/images/39388/04_Office_Magic_DonutsAndCoffee_Cups_64038b68a73449df8a040eac13bdfd5b.jpg)
![05 Office Magic Donuts And Coffee Logo Entrance](/imager/images/39391/05_Office_Magic_DonutsAndCoffee_Logo_Entrance_64038b68a73449df8a040eac13bdfd5b.jpg)
![06 Office Magic Donuts And Coffee Business Cards](/imager/images/39389/06_Office_Magic_DonutsAndCoffee_BusinessCards_64038b68a73449df8a040eac13bdfd5b.jpg)
![07 A Office Magic Donuts And Coffee Tshirt Hat V2](/imager/images/39649/07A_Office_Magic_DonutsAndCoffee_Tshirt_Hat_V2_64038b68a73449df8a040eac13bdfd5b.jpg)
![07 B Office Magic Donuts And Coffee Stickers](/imager/images/39386/07B_Office_Magic_DonutsAndCoffee_Stickers_64038b68a73449df8a040eac13bdfd5b.jpg)
![08 Office Magic Donuts And Coffee Sweatshirt](/imager/images/39385/08_Office_Magic_DonutsAndCoffee_Sweatshirt_64038b68a73449df8a040eac13bdfd5b.jpg)
![09 Office Magic Donuts And Coffee Donut Box](/imager/images/39387/09_Office_Magic_DonutsAndCoffee_DonutBox_64038b68a73449df8a040eac13bdfd5b.jpg)
![09 Office Magic Donuts And Coffee Exterior](/imager/images/39384/09_Office_Magic_DonutsAndCoffee_Exterior_64038b68a73449df8a040eac13bdfd5b.jpg)