MTV Movie & TV Awards

Designing for the red carpet

Best Kiss. Best Scared as Shit Performance. Most Meme-able Moment. The MTV Movie & TV Awards are the annual antidote to traditional awards shows — irreverent, funny and fun. MTV engaged Office to reflect this spirit through a new visual identity system.

Office MTV 2 Red Carpet

Like the show, the logo is unapologetically bold to stand out on screen, on the red carpet, and on Instagram. It features a modern, iconic take on the popcorn statue presented to winners — including custom popcorn that comes to life in motion. The color palette of red carpet red, black and gold is a nod to classic Hollywood.

Office MTV 3 B Identity


Office MTV 4 Stage
Office MTV 5 Pattern
Office MTV 6 Lady Gaga Stage
Office MTV 7 Red Carpet
Office MTV 8 Stage Neon Identity

Photo: courtesy of CNN Newsource

Project Scope

Visual identity system