MTV Movie & TV Awards
Designing for the red carpet
Best Kiss. Best Scared as Shit Performance. Most Meme-able Moment. The MTV Movie & TV Awards are the annual antidote to traditional awards shows — irreverent, funny and fun. MTV engaged Office to reflect this spirit through a new visual identity system.
![Office MTV 2 Red Carpet](/imager/images/1206/Office_MTV_2_Red_Carpet_64038b68a73449df8a040eac13bdfd5b.jpg)
Like the show, the logo is unapologetically bold to stand out on screen, on the red carpet, and on Instagram. It features a modern, iconic take on the popcorn statue presented to winners — including custom popcorn that comes to life in motion. The color palette of red carpet red, black and gold is a nod to classic Hollywood.
![Office MTV 3 B Identity](/imager/images/12258/Office_MTV_3B_Identity_64038b68a73449df8a040eac13bdfd5b.jpg)
PHOTO: COURTESY OF MTV
![Office MTV 4 Stage](/imager/images/1207/Office_MTV_4_Stage_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office MTV 5 Pattern](/imager/images/1208/Office_MTV_5_Pattern_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office MTV 6 Lady Gaga Stage](/imager/images/1209/Office_MTV_6_Lady_Gaga_Stage_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office MTV 7 Red Carpet](/imager/images/1210/Office_MTV_7_Red_Carpet_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office MTV 8 Stage Neon Identity](/imager/images/1211/Office_MTV_8_Stage_Neon_Identity_64038b68a73449df8a040eac13bdfd5b.jpg)
Photo: courtesy of CNN Newsource
In 2020, MTV re-imagined the awards show to feature the Greatest of All Time, and Office paid homage to the GOAT.
Project Scope
Visual identity system
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