Renew Life
A vibrant evolution
At least 70 percent of your immune system is in your gut. So it follows that a healthy gut positively impacts your health — improving energy, sleep, digestion, mood, memory and more. That’s the purpose of Renew Life, a pioneer in high-quality digestive wellness supplements.
When The Clorox Company acquired Renew Life, they engaged Office to create an identity and packaging that represents the brand's potential to improve lives.
![Office Renew Life Logo](/imager/images/746/Office_RenewLife_Logo_64038b68a73449df8a040eac13bdfd5b.jpg)
Renew Life's positive spirit comes through in the vibrant identity. It’s rooted in the idea of the brand’s original sun logo, re-created and simplified to feel more elevated, modern and iconic — better reflecting the products’ purity and quality.
![Office Renew Life Packaging Evolution](/imager/images/755/Office_RenewLife_Packaging_Evolution_64038b68a73449df8a040eac13bdfd5b.jpg)
Shopping supplements today is confusing, with dozens of choices and little differentiation. The Renew Life packaging system, designed to work across 4 different product lines and over 60 skus, boldly stands out on shelf and on screen.
![Office Renew Life Packaging System - 2](/imager/images/756/Office_RenewLife_Packaging_System_2_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office Renew Life Packaging System - 1](/imager/images/757/Office_RenewLife_Packaging_System-1_64038b68a73449df8a040eac13bdfd5b.jpg)
Educating consumers about gut health has always been part of Renew Life’s mission and is incorporated into the packaging design. The tone of voice is human and conversational — reinforcing the brand’s approachability and differentiating it from clinical-sounding competitors.
![Office Renew Life Packaging - Inside Flaps](/imager/images/758/Office_RenewLife_Packaging_InsideFlaps_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office Renew Life Packaging - Back Panel](/imager/images/762/Office_RenewLife_Packaging_BackPanel_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office Renew Life Advertisement](/imager/images/761/Office_RenewLife_Advertisement_64038b68a73449df8a040eac13bdfd5b.jpg)
![Office Renew Life Book](/imager/images/759/Office_RenewLife_Book_64038b68a73449df8a040eac13bdfd5b.jpg)