Google #MySuperG
Sparking Social Engagement
Office collaborated with the Google Social Lab to develop the concept of an ever-changing Google G that inspires creative expression and invites users to play.
The idea was to invite Google users to create and share their own interpretations of the logo, tagged #MySuperG. To get the concept rolling and to spark submissions, the Office team developed a series of still images and motion graphics — re-imagining the G as a piñata, Polaroids, vinyl, flowers, chewed gum and more. Since then, thousands of users have posted their own inspired creations.
